Share And Enjoy

O.K. may be this isn’t funny for every one but my son and I were waiting in a Pharmacy for my partner to make a purchase. We were standing beside one of those Kodak digital photo self serve machines. It was babbling away about its function and features and then, as its auto triggered self promotion came to a conclusion, it used the catch slogan “Share and Enjoy”. My son looked up at me and we both burst out laughing.

To be in on this joke you have to listen to the original BBC H2G2 radio series.

Share and Enjoy!




To save you 6 hours of you life to be in on a tenuous, but funny, moment in my past the phrase is the advertising slogan penned by the fictitious advertising executives at the Sirius Cybernetics Corporation - the group used by Adams to represent all that is wrong with marketing and the values of our culture.

The original radio play is good. While not listening to it will save 6 hours of you life. Your life will be very much richer for the experience. Probably not enriched enough to actually take 6 hours and sit down and listen to it as a sole purpose but more as an adjunct to a long commute to work or while doing some other task that doesn’t deserver your 100% attention. Worst case it will make you laugh, especially if you find yourself listening to a pre-programmed, proximity triggered photo machine telling you to Share and Enjoy.